外賣(mài)打包袋怎么選?這對(duì)于很多餐飲外賣(mài)商家來(lái)說(shuō)，都是個(gè)值得重視的問(wèn)題。我們通過(guò)調(diào)研走訪(fǎng)市場(chǎng)上很多餐飲商家，總結(jié)了餐飲商家選擇外賣(mài)打包袋時(shí)可以主要關(guān)注三個(gè)方面：

How to choose a takeout bag? This is a problem worthy of attention for many food and beverage takeaway businesses. Through research and interviews with many catering businesses in the market, we summarized that catering businesses can mainly focus on three aspects when choosing take-out bags:

一，包裝的實(shí)用功能。

1、 Practical functions of packaging.

賣(mài)打包袋是用來(lái)盛裝食物的，那就要盡大的可能保證食物的口味和堂食體驗(yàn)一樣，商家所選擇的包裝的保溫、透氣、防撒漏、密封性等性能如何，另外，高溫?zé)嵊徒佑|劣質(zhì)塑料產(chǎn)生對(duì)人體有害物質(zhì)，商家選擇的包裝是否安全、環(huán)保等，這些才是商家選擇外賣(mài)打包袋的首要考慮的條件。只有從用戶(hù)角度考慮，保證菜品的質(zhì)量，提升就餐體驗(yàn)，才能讓用戶(hù)滿(mǎn)意、放心、才能增加回頭客，提升復(fù)購(gòu)率。

The packaging bag is used to hold food, so we should try our best to ensure that the taste of the food is the same as that of the dining experience. How about the thermal insulation, breathability, leak-proof, sealing and other properties of the packaging selected by the merchants. In addition, the high temperature hot oil contact with inferior plastic will produce harmful substances to human body, and whether the packaging selected by the merchants is safe and environmentally friendly is the primary consideration for the merchants to choose the takeaway packaging bag. Only from the perspective of users, ensure the quality of dishes and improve the dining experience, can users be satisfied and reassured, increase repeat customers and increase the repurchase rate.

二，包裝成本。

2、 Packaging costs.

很多餐飲品牌連鎖都會(huì)有一套嚴(yán)格的成本預(yù)算體系，基本上控制在平均客單價(jià)5%以?xún)?nèi)，若高于這個(gè)范圍就會(huì)增加外賣(mài)的成本負(fù)擔(dān)，商家的毛利潤(rùn)會(huì)受到很大影響。商家根據(jù)成本預(yù)算來(lái)盡可能提升用戶(hù)體驗(yàn)感，外賣(mài)打包袋既不能一昧追求高檔或者簡(jiǎn)單包裝過(guò)分控制成本，包裝投入成本要“量體裁衣”，就是說(shuō)包裝的成本要和菜品的客單價(jià)相匹配。

Many catering brand chains will have a strict cost budget system, which is basically controlled within 5% of the average unit price per customer. If it is higher than this range, it will increase the cost burden of take-out, and the gross profit of the merchants will be greatly affected. According to the cost budget, businesses should try to improve the user experience as much as possible. The takeaway bags should not blindly pursue high-end or simply package to control the cost excessively. The packaging input cost should be "tailored", that is to say, the packaging cost should match the customer price of the dishes.

三，外賣(mài)打包袋的顏值。

3、 The appearance of takeaway bags.

合理的色彩搭配、時(shí)尚的包裝風(fēng)格、吸引人的外賣(mài)打包袋造型、個(gè)性化的文案等，這些因素對(duì)提升消費(fèi)者體驗(yàn)有著大的作用。

Reasonable color matching, fashionable packaging style, attractive takeout bag shape, personalized copywriting and other factors play a great role in improving consumer experience.

目前市場(chǎng)上常見(jiàn)的外賣(mài)打包袋的產(chǎn)品種類(lèi)主要有以下幾種：餐飲外賣(mài)商家可以對(duì)市場(chǎng)上的外賣(mài)打包袋有一個(gè)整體的認(rèn)識(shí)，這樣就可以根據(jù)客單價(jià)、菜品類(lèi)型、店鋪定位、各類(lèi)包裝材質(zhì)的特點(diǎn)以及價(jià)位，來(lái)選擇適合自己店鋪的包裝。

At present, the common product types of takeout bags in the market are mainly as follows: catering takeout merchants can have an overall understanding of takeout bags in the market, so that they can choose the packaging suitable for their own stores according to the unit price of customers, the type of dishes, the location of the store, the characteristics of various packaging materials and the price.

外賣(mài)核心的當(dāng)然是食品本身，商家本身的菜品口味好是關(guān)鍵所在。在店鋪的不同發(fā)展階段適時(shí)地對(duì)外賣(mài)打包袋做出調(diào)整，塑造品牌形象，注重細(xì)節(jié)，這本身也是對(duì)店鋪的一種包裝。更多相關(guān)內(nèi)容就來(lái)我們網(wǎng)站http://www.heyajun.cn咨詢(xún)吧！

Of course, the core of takeout is the food itself, and the key is the good taste of the dishes of the merchants themselves. At different stages of the store's development, make timely adjustments to the takeout bags, shape the brand image, and pay attention to details, which is also a kind of packaging for the store itself. Come to our website for more relevant content http://www.heyajun.cn Ask!