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包裝盒和包裝箱在包裝行業(yè)中有區(qū)別
來(lái)源:www.heyajun.cn 發(fā)布時(shí)間:2022-05-25 瀏覽次數(shù):122
我們都知道食品包裝是一種包裝,但是食品的要求比其他的要多,因?yàn)槭称钒踩俏覀兿M(fèi)者關(guān)心的問(wèn)題。那么,雖然包裝盒和包裝盒只有一字之差,但是對(duì)于包裝行業(yè)來(lái)說(shuō),這是兩個(gè)不同的東西,那么它們有什么區(qū)別呢?
We all know that food packaging is a kind of packaging, but the requirements of food are more than others, because food safety is the concern of our consumers. Well, although there is only one word difference between packaging box and packaging box, for the packaging industry, these are two different things, so what is the difference between them?
其實(shí)包裝盒和包裝盒的重點(diǎn)是指內(nèi)容物的集中點(diǎn)。包裝設(shè)計(jì)是在有限的屏幕內(nèi)進(jìn)行的,這是空間的限制。同時(shí),包裝在銷(xiāo)售過(guò)程中短時(shí)間內(nèi)得到買(mǎi)家的認(rèn)可,時(shí)間有限。這種時(shí)間和空間的限制,要求包裝設(shè)計(jì)不能一味的全面、包羅萬(wàn)象。把所有東西都放在上面沒(méi)有任何意義。
In fact, the focus of packing box and packing box refers to the collection point of contents. Packaging design is carried out in a limited screen, which is the limitation of space. At the same time, the packaging is recognized by the buyer in a short time in the sales process, and the time is limited. This limitation of time and space requires that packaging design should not be comprehensive and all inclusive. There's no point in putting everything on it.
包裝盒的重點(diǎn)是比較和選擇商品、消費(fèi)和銷(xiāo)售的相關(guān)數(shù)據(jù)。選擇的基本點(diǎn)是提高銷(xiāo)量。下面列出了需要優(yōu)先考慮的相關(guān)項(xiàng)目,以供參考:
The focus of the packing box is to compare and select the relevant data of goods, consumption and sales. The basic point of choice is to increase sales. The relevant projects that need to be prioritized are listed below for reference:
產(chǎn)品的商標(biāo)形象和品牌名稱(chēng)的含義;產(chǎn)品的功能效用和質(zhì)地屬性;商品的產(chǎn)地背景和當(dāng)?shù)匾蛩?;產(chǎn)品收藏、銷(xiāo)售地的背景、消費(fèi)對(duì)象;產(chǎn)品與當(dāng)前產(chǎn)品的區(qū)別;產(chǎn)品包裝設(shè)計(jì)相同的狀況;產(chǎn)品的共同特點(diǎn)等。
The trademark image of the product and the meaning of the brand name; Functional utility and texture attributes of products; Origin background and local factors of commodities; Background and consumption object of product collection and sales place; The difference between the product and the current product; The same condition of product packaging design; Common characteristics of products, etc.
食品包裝盒
這些都是設(shè)計(jì)理念的媒體材料。在設(shè)計(jì)時(shí),要盡可能多地了解相關(guān)信息,比較選擇,然后確定性能的重點(diǎn)。因此,要求設(shè)計(jì)師具有豐富的商品知識(shí)、市場(chǎng)居住和生活知識(shí),以及文化知識(shí)的積累。積累越多,思想的世界就越廣闊,途徑越多,關(guān)鍵點(diǎn)的選擇就越基礎(chǔ)。
These are the media materials of the design concept. Know as much about performance as possible, and then choose as much relevant information as possible. Therefore, designers are required to have rich commodity knowledge, market residence and life knowledge, as well as the accumulation of cultural knowledge. The more accumulation, the broader the world of ideas, the more ways, and the more fundamental the choice of key points.
包裝盒的選擇重點(diǎn)主要包括品牌名稱(chēng)、商品本身和消費(fèi)對(duì)象三個(gè)方面。比如食品包裝盒的商品本身主要是針對(duì)食品的,消費(fèi)對(duì)象會(huì)流向終端消費(fèi)者。一些具有馳名商標(biāo)或品牌的產(chǎn)品可以以商標(biāo)為重點(diǎn)。
The selection of packaging box mainly includes three aspects: brand name, commodity itself and consumption object. For example, the goods in food packaging boxes are mainly aimed at food, and the consumption objects will flow to end consumers. Some products with well-known trademarks or brands can focus on trademarks.
一些特色比較突出的產(chǎn)品或者新產(chǎn)品的包裝可以以產(chǎn)品本身為重點(diǎn);一些高度針對(duì)用戶(hù)的產(chǎn)品。包裝可以以消費(fèi)者為中心。其中,以包裝商品為主的業(yè)績(jī)表現(xiàn)很大,后面會(huì)講到。簡(jiǎn)而言之,無(wú)論它如何呈現(xiàn),都必須專(zhuān)注于傳達(dá)清晰的內(nèi)容和信息。
The packaging of some products with prominent characteristics or new products can focus on the product itself; Some highly user oriented products. Packaging can be consumer centric. Among them, the performance of packaging commodities is great, which will be discussed later. In short, no matter how it is presented, it must focus on conveying clear content and information.
以上所講解的內(nèi)容希望能夠給您好的幫助,本網(wǎng)站專(zhuān)注各種類(lèi)型的包裝盒、紙餐盒等產(chǎn)品的生產(chǎn)制作,您可以關(guān)注網(wǎng)站www.heyajun.cn咨詢(xún)想問(wèn)的內(nèi)容!
I hope the above explanation can help you. This website focuses on the production of various types of packaging boxes, paper lunch boxes and other products. You can pay attention to the website www.sdynbz Com consulting what you want to ask!