For cosmetics, the packaging design of packaging gift box can not be ignored. A good packaging design can better impress consumers and improve sales. Next, let's take a look at the common skills of cosmetics packaging design.

1、能夠突出商品的特性

1. Can highlight the characteristics of goods

現(xiàn)如今，很多消費(fèi)者很崇尚化妝品，化妝品進(jìn)行包裝設(shè)計(jì)的時(shí)候，要突出特性，這是非常重要的一點(diǎn)，能夠?qū)︿N售起到巨大作用。也可以為商家?guī)砀郊永麧櫍軌驇椭髽I(yè)在激烈的競爭中占據(jù)巨大優(yōu)勢(shì)，可以讓化妝品的價(jià)值得到提升，并且具有很強(qiáng)大的生命力

Nowadays, it is very important for consumers to advocate the characteristics of cosmetics packaging. It can also bring additional profits to businesses, help enterprises occupy a huge advantage in the fierce competition, enhance the value of cosmetics and have strong vitality

2、包裝禮盒能夠強(qiáng)調(diào)產(chǎn)品的特性

2. The packaging gift box can emphasize the characteristics of the product

化妝品包裝設(shè)計(jì)的時(shí)候，要能夠突出產(chǎn)品的一些關(guān)鍵信息，比如它的功能和使用方法等，要能夠把化妝品最有價(jià)值的地方提前展現(xiàn)在消費(fèi)者的面前，色彩就是一個(gè)很好的包裝手段。如果是防曬品的包裝，可以使用黃色來進(jìn)行，象征陽光，圖形可以選擇太陽。另外，還要能夠突出產(chǎn)品的作用以及特點(diǎn)，特點(diǎn)和產(chǎn)品的屬性是有著密切關(guān)聯(lián)的，這樣的包裝設(shè)計(jì)才可以在消費(fèi)者心中留下很深刻的印象。如果化妝品要體現(xiàn)檔次，比如香水的檔次比較高，在包裝設(shè)計(jì)的時(shí)候，就要突出典雅和華貴的性質(zhì)，這樣才能滿足消費(fèi)者的心理需求。

When designing cosmetics packaging, we should be able to highlight some key information of the product, such as its function and use method, and show the most valuable parts of cosmetics in front of consumers in advance. Color is a good packaging means. If it is the packaging of sunscreen products, you can use yellow to symbolize the sun, and the graph can choose the sun. In addition, we should be able to highlight the role and characteristics of the product. The characteristics are closely related to the attributes of the product. Only in this way can the packaging design leave a deep impression on consumers. If cosmetics are to reflect grades, such as the high level of perfume, when packaging design, we must highlight the elegant and luxurious nature, so as to meet the psychological needs of consumers.

3、包裝禮盒個(gè)性化包裝設(shè)計(jì)很重要

3. Packaging gift box personalized packaging design is very important

化妝品的包裝設(shè)計(jì)要針對(duì)特定的消費(fèi)群體，要進(jìn)行個(gè)性化包裝，能夠讓消費(fèi)者看到包裝設(shè)計(jì)，就能感覺到是為自己量身定制的，這樣就能很巧妙的把控消費(fèi)者的購物心理。同時(shí)要確定好消費(fèi)者的年齡、性別、職業(yè)。比如兒童護(hù)膚品要使用卡通形象、女性化妝品要使用漂亮的形象，不是所有的化妝品都要使用具體的形象，有時(shí)候抽象的設(shè)計(jì)更能打動(dòng)消費(fèi)者。

The packaging design of cosmetics should aim at specific consumer groups and carry out personalized packaging, so that consumers can see the packaging design and feel that it is customized for themselves, so that they can skillfully control consumers' shopping psychology. At the same time, we should determine the age, gender and occupation of consumers. For example, children's skin care products should use cartoon images, and women's cosmetics should use beautiful images. Not all cosmetics should use specific images. Sometimes abstract design can impress consumers more.

4、透明的外包裝體現(xiàn)出現(xiàn)代化

4. Transparent outer packaging reflects modernization

化妝品是容易給人留下一種清澈的感覺的，一種透明的感覺，一種亮晶晶的感覺，在設(shè)計(jì)的時(shí)候要把這些感覺用進(jìn)去，可以通過透明元素進(jìn)行轉(zhuǎn)換，比如透明的外包裝或者透明的瓶子來進(jìn)行包裝設(shè)計(jì)。

Cosmetics are easy to leave a clear feeling, a transparent feeling and a shiny feeling. These feelings should be used in the design. They can be transformed through transparent elements, such as transparent outer packaging or transparent bottle.

5、外觀設(shè)計(jì)力求新穎

5. The appearance design shall be novel

化妝品外觀設(shè)計(jì)的時(shí)候一定要做到新穎，就是注意整體造型，要對(duì)細(xì)節(jié)做好處理和把握，一個(gè)整體美觀的造型，才能更能打動(dòng)消費(fèi)者，才能讓大家忍不住去購買。

The appearance design of cosmetics must be novel, that is, pay attention to the overall shape, deal with and grasp the details, and an overall beautiful shape can better impress consumers and make everyone can't help buying.

總之，化妝品包裝設(shè)計(jì)是十分重要的，那么，想要在同行中脫穎惹出的，在設(shè)計(jì)的時(shí)候一定要掌握相關(guān)的技巧。

In short, cosmetic packaging design is very important. If you want to get rid of the difficulties in your peers, you must master relevant skills in design.