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安全
security
確保產品和消費者的安全是禮品盒設計根本的出發(fā)點。在產品包裝設計時,應當根據產品的屬性來考慮儲藏、運輸、展銷、攜帶以及使用等方面的安全保護措施,不同產品可能需要不同的包裝材料,特別還要注意產品的防曬、防潮、防腐、防漏、防燃問題,確保產品在任何情況下都完好無損。
Ensuring the safety of products and consumers is the fundamental starting point of gift box design. When designing product packaging, safety measures for storage, transportation, exhibition, carrying, and use should be considered based on the properties of the product. Different products may require different packaging materials, and special attention should be paid to the sun protection, moisture prevention, corrosion prevention, leak prevention, and flame prevention of the product to ensure that it is intact and undamaged in any situation.
人性化
Humanization
優(yōu)秀的包裝設計必須適應產品的儲藏、運輸、展銷以及消費者的攜帶與開啟等。為此,在產品禮品盒設計時必須要使盒型結構的比例合理、結構嚴謹、造型精美,重點突出盒型的形態(tài)與材質美、對比與協調美、節(jié)奏與韻律美,力求達到禮品盒的盒型結構功能齊全、外形精美,從而適應生產、銷售乃至使用。常見的產品禮品盒結構主要有手提袋式、懸掛式、開放式、開窗式、封閉式或幾種形式的組合等。
Excellent packaging design must adapt to the storage, transportation, exhibition and sales of products, as well as the carrying and opening of consumers. Therefore, in the design of product gift boxes, it is necessary to ensure that the proportion of the box structure is reasonable, the structure is rigorous, and the shape is exquisite, with a focus on highlighting the beauty of the shape and material, contrast and coordination, rhythm and rhythm of the box, striving to achieve a complete functional and exquisite appearance of the box structure of the gift box, so as to adapt to production, sales, and even use. The common product gift box structures include handbag style, hanging style, open style, window opening style, closed style, or a combination of several forms.
生產
production
禮品盒的設計在確保安全,造型完美的同時,必須考慮該設計能否實現精確、快速、批量生產,能否利于工人快速、準確地加工、成型、裝物和封和。
The design of gift boxes must not only ensure safety and perfect appearance, but also consider whether the design can achieve precise, fast, and mass production, and whether it can facilitate workers to process, shape, package, and seal quickly and accurately.
促銷
sales promotion
產品的包裝設計是產品無聲的廣告和推銷員。如果產品的包裝設計能夠吸引廣大消費者的視線并且能夠激發(fā)起購買欲望,那么這種設計才是成功的。
The packaging design of a product is the silent advertising and sales of the product. If the packaging design of a product can attract the attention of consumers and stimulate their desire to purchase, then this design is successful.
環(huán)保
environment protection
在生態(tài)環(huán)保潮流下。人們開始提倡綠色包裝,合理消費。只有不損壞人的身體健康,不污染環(huán)境的產品禮品盒設計才能成為消費者終的選擇。
Under the trend of ecological and environmental protection. People are beginning to advocate green packaging and reasonable consumption. Only product gift box designs that do not harm human health and do not pollute the environment can become the ultimate choice for consumers.
藝術感
Artistic sense
藝術價值高的工藝禮品盒、節(jié)日禮品盒、商務禮品盒等產品更容易吸引消費者的眼球,給人帶來美感,獲得消費者的青睞。
Craft gift boxes, holiday gift boxes, business gift boxes, and other products with high artistic value are more likely to attract consumers' attention, bring beauty to people, and win their favor.
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