食品包裝盒的包裝到底應(yīng)該怎么去設(shè)計(jì)才能夠深得人心，才能夠激發(fā)起廣大顧客的購(gòu)買(mǎi)欲望呢？這個(gè)還真的是很難回答的，當(dāng)然在實(shí)際設(shè)計(jì)的時(shí)候有一些小技巧，我們可以去嘗試一下。下面小編就來(lái)講講吧。

How on earth should the packaging of food packaging boxes be designed to be popular and stimulate the purchase desire of customers? This is really difficult to answer. Of course, there are some tips in the actual design. We can try them. Now let's talk about it.

1，把握一定的審美方向

1. Grasp a certain aesthetic direction

食品盒包裝設(shè)計(jì)的時(shí)候把握審美這個(gè)是至關(guān)重要的，尤其是相對(duì)于一些普通大眾食品這些東西生產(chǎn)出來(lái)了之后，它就是很多的人都會(huì)購(gòu)買(mǎi)的是一種很常見(jiàn)的食品，那在設(shè)計(jì)外包裝的時(shí)候就要考慮到大眾的審美要做出來(lái)，這個(gè)東西大家看到覺(jué)得外包裝還比較不錯(cuò)。

It is very important to grasp the aesthetics when designing the food box packaging. Especially after the production of some ordinary food, many people will buy a very common food. When designing the outer packaging, we should take into account the public's aesthetics. We think that the outer packaging is quite good.

雖然說(shuō)不能夠說(shuō)做得很精致很華美，但至少說(shuō)大家不會(huì)去吐槽，不會(huì)覺(jué)得這玩意兒能夠讓人產(chǎn)生不好的感覺(jué)。如果能夠做到這一點(diǎn)的話，那這個(gè)外包裝就已經(jīng)做得比較的成功。

Although it can't be said that it's exquisite and gorgeous, at least we won't roast about it, or think it can make people feel bad. If this can be achieved, the outer packaging will be relatively successful.

 

2，能夠激發(fā)消費(fèi)者購(gòu)買(mǎi)欲就更好

2. It is better to stimulate consumers' desire to buy

食品盒包裝設(shè)計(jì)的時(shí)候如果能夠激發(fā)消費(fèi)者的購(gòu)買(mǎi)欲望，大家看到了這個(gè)外包裝，就能夠聯(lián)想到這個(gè)食品的口感，它可能是很美味的，很可口的，也可能是其他的一些特殊的口感。如果能夠做到這一點(diǎn)，那這個(gè)外包裝，它就已經(jīng)在品質(zhì)方面有了一定的升華。

If the design of food box packaging can stimulate consumers' desire to buy, people can associate the taste of this food when they see the outer package. It may be very delicious, very delicious, or some other special taste. If we can do this, the outer packaging will have a certain sublimation in terms of quality.

食品盒包裝設(shè)計(jì)如果能夠滿足以上兩個(gè)基本的特點(diǎn)，那這個(gè)外包裝就算是做得很成功的了。想要進(jìn)一步的有突破，那就可能是在其他方面要多加的努力，比如說(shuō)這個(gè)包裝有款式有造型，這個(gè)包裝不管是打開(kāi)還是關(guān)閉，又或者是使用它，都可能會(huì)有一些創(chuàng)新的地方。

If the food box packaging design can meet the above two basic characteristics, then the outer packaging is very successful. If you want to make further breakthroughs, it may be that you need to make more efforts in other aspects. For example, this package has styles and shapes. Whether you open or close this package, or use it, there may be some innovations.

再比如說(shuō)這個(gè)外包裝可能在設(shè)計(jì)的時(shí)候它的那個(gè)顏色顯得與眾不同，這個(gè)顏色既好看又能夠有吸引力，還有就是這個(gè)顏色能夠符合購(gòu)買(mǎi)者對(duì)于這款食品的心理預(yù)期。如果能夠達(dá)到這樣的效果的話，那這個(gè)外包裝就已經(jīng)做到很好了。關(guān)注我們http://www.heyajun.cn，了解更多！

For another example, the color of the outer package may be different when it is designed. The color is beautiful and attractive, and the color can meet the psychological expectations of buyers for this food. If this effect can be achieved, the outer packaging will be very good. Follow us http://www.heyajun.cn , learn more!