The takeout industry has become another mainstream in China's catering industry. Many people must have ordered takeout, so there will be demand from the audience. How to make their takeout packaging design more attractive to customers is also the focus of many restaurants. What should be paid attention to in the takeout packaging design of restaurants? Below, Beijing baozhuan design company introduces three important points of takeout packaging design.

1、感知

1. Perception

什么是強(qiáng)感知呢?你的外賣包裝袋。必須具備宣傳屬性你要讓顧客知道你做的是什么，你是怎么做的?你為什么這樣做的?你做到了什么程度?當(dāng)你解決這樣的問(wèn)題，你的顧客一定會(huì)感知得到，看到你包裝袋的顧客也會(huì)感知得到。

What is strong perception? Your takeout bag. It must have publicity attribute. You should let customers know what you do and how you do it? Why did you do that? How far have you achieved? When you solve such a problem, your customers will feel it, and so will the customers who see your packaging bag.

2、眼球

2. Eyeball

吸引眼球什么叫吸引眼球的?就是你的外賣包裝袋。顧客在放到餐桌的一剎那，再放到辦公桌上面的一剎那，有一種讓人驚艷的感覺(jué)，當(dāng)然，這里的外賣包裝，不是指的是單純的塑料袋，也可以是里面的包裝盒。你的包裝盒在打開(kāi)之前，有沒(méi)有設(shè)計(jì)一個(gè)動(dòng)作。一個(gè)環(huán)節(jié)，有沒(méi)有讓顧客感覺(jué)到好玩有趣兒?

What is eye-catching? It's your takeout bag. The moment the customer puts it on the table and then on the desk, there is an amazing feeling. Of course, the takeout packaging here does not refer to a simple plastic bag, but also the packaging box inside. Did you design an action before opening your packing box. A link, does it make customers feel fun?

3、重復(fù)

3. Repeat

可重復(fù)是指什么呢?你的包裝能夠可重復(fù)使用，可重復(fù)使用，你的包裝袋才能在多個(gè)場(chǎng)合，多次出現(xiàn)，多次曝光。也就是說(shuō)顧客購(gòu)買(mǎi)完之后，還拿著你的包裝到處跑。成為你免費(fèi)的活廣告。也就是顧客的消費(fèi)行為剩余。

What does repeatability mean? Your packaging can be reused and reused, and your packaging bag can appear and be exposed on multiple occasions. In other words, after buying, customers still run around with your packaging. Become your free live advertisement. That is, the surplus of customers' consumption behavior.