如今看來，包裝設(shè)計的越好，我們就越想要得到，因為視覺給我們帶來的想象無法比擬。簡單而言，我們就拿蛋糕食品包裝盒包裝設(shè)計做一個例子。好的蛋糕盒包裝設(shè)計就能夠吸引眾多人的眼球和注意力。但是包裝設(shè)計不僅僅是外觀，更多的是思維方面的，這樣才對營銷方面有所幫助。

Now it seems that the better the packaging design, the more we want it, because the imagination brought by vision is incomparable. To put it simply, let's take the packaging design of cake food packaging box as an example. A good cake box packaging design can attract many people's attention. But packaging design is not only about appearance, but also about thinking, which is helpful to marketing.

一、工藝

1、 Craft

蛋糕盒包裝設(shè)計有很多種工藝的選擇，比如說：

There are many process choices for cake box packaging design, such as:

1、燙金工藝，是初適用金屬玻燙印，在印制品上的方法，在燈光照射下，有種金色光輝的感覺，而且它的顏色也有好多種。

1. Bronzing process is the first method applied to metal glass bronzing and printing products. Under the light, there is a golden glow, and there are many colors.

2、燙銀工藝，和燙金工藝是一樣的。

2. The silver stamping process is the same as the gold stamping process.

3、凹凸工藝，主要是把圖案和工藝制作成凹凸的金屬板，給人以浮雕狀的圖形，看上去參差不平，視覺上更上一層樓。

3. Concavo convex technology is mainly to make patterns and processes into concavo convex metal plates, giving people relief like graphics, which look uneven and visually higher.

4、敷亮膜，主要是用在表面一層膜起到防水防掉色的作用，在陽光下照射，很有光澤。

4. The application of bright film is mainly used on the surface of a layer of film to play the role of waterproof and anti fading. It is very shiny when exposed to the sun.

二、材質(zhì)

2、 Material

一般比較精致的禮盒用的多就是工業(yè)紙板，它看上去檔次比較高，而且硬度很高，表面上很光滑，平整邊緣又比較牢固。相對來說，蛋糕盒包裝設(shè)計一般都是用這個材質(zhì)。一定要注意環(huán)保健康，不能因為看上去上檔次而有一些刺激性氣味，還要考慮到它的牢固性。

Generally, industrial cardboard is used for more exquisite gift boxes. It looks high-grade and has high hardness. The surface is smooth, flat and the edge is firm. Relatively speaking, cake box packaging design generally uses this material. We must pay attention to environmental protection and health. We must not have some irritating smell because it looks upscale. We must also consider its firmness.

三、包裝風格

3、 Packaging style

我們都知道蛋糕肯定是在比較有紀念意義的節(jié)日使用的，所以我們要根據(jù)目標受眾進行設(shè)計，在設(shè)計的時候可以將禮盒的結(jié)構(gòu)設(shè)計的高大上，而且還需要考慮到禮盒的形象，特色等等，所以不僅僅要站在自己的角度來考慮問題，更應該要站在消費者的角度，采用個性化的設(shè)計。

We all know that cakes are definitely used in festivals with memorial significance, so we should design according to the target audience. When designing, we can design the structure of the gift box to be tall and tall, and also need to consider the image and characteristics of the gift box. So we should not only consider the problem from our own perspective, but also from the perspective of consumers and adopt personalized design.

所以，如果要進行蛋糕盒包裝設(shè)計的話，上面的常識一定要知曉，我們都知道包裝設(shè)計其實是一門藝術(shù)，不僅滿足人們對精致生活的心理需求，更是滿足設(shè)計界的一個發(fā)展，所以要不斷的提升。更多相關(guān)內(nèi)容就來我們網(wǎng)站http://www.heyajun.cn咨詢了解吧！

Therefore, if we want to carry out cake box packaging design, we must know the above common sense. We all know that packaging design is actually an art, which not only meets people's psychological needs for exquisite life, but also meets the development of the design community. Therefore, it should be constantly improved. For more information, please visit our website http://www.heyajun.cn Consult and understand!