產(chǎn)品進(jìn)行包裝技術(shù)已經(jīng)發(fā)展成為我國(guó)的營(yíng)銷的重要組成一個(gè)部分，它與消費(fèi)者的心理活動(dòng)有著密切的關(guān)系，那么打包盒如何通過(guò)設(shè)計(jì)才能引起消費(fèi)者的注意呢?下面一次性外賣打包盒廠家為您出謀劃策。

Product packaging technology has developed into an important part of marketing in China. It has a close relationship with the psychological activities of consumers. How can the packaging box attract the attention of consumers through design? The following manufacturers of disposable takeout boxes will give you advice.

求實(shí)心理

Realistic psychology

大多數(shù)消費(fèi)者在消費(fèi)過(guò)程中的消費(fèi)心理是現(xiàn)實(shí)主義心理，他們認(rèn)為商品的實(shí)際效用非常重要，他們希望商品好用、便宜，不刻意追求美觀、款式新穎。

Most consumers' consumption psychology in the process of consumption is realistic psychology. They believe that the actual utility of the goods is very important. They hope that the goods are easy to use and cheap, and do not deliberately pursue beauty and novelty.

求美心理

Beauty seeking psychology

具有一定經(jīng)濟(jì)承受能力的消費(fèi)者普遍具有求美心理，注重商品的造型和外包裝，更注重商品的藝術(shù)價(jià)值。具有求美心理的消費(fèi)社會(huì)群體主要是年輕人，這類群體中女性的比例相對(duì)較高。在產(chǎn)品類別上，珠寶、化妝品、服裝、工藝品、禮品的打包盒更應(yīng)該注重審美價(jià)值心理的表達(dá)。

Consumers with certain economic bearing capacity generally have the psychology of seeking beauty, pay attention to the shape and outer packaging of commodities, and pay more attention to the artistic value of commodities. The consumer social groups with the psychology of seeking beauty are mainly young people, and the proportion of women in this group is relatively high. In terms of product categories, the packaging boxes of jewelry, cosmetics, clothing, handicrafts and gifts should pay more attention to the expression of aesthetic value psychology.

求異心理

Seeking differences

渴望差異的消費(fèi)社會(huì)群體主要是35歲以下的年輕人。這種文化消費(fèi)市場(chǎng)群體可以認(rèn)為，商品和包裝風(fēng)格很重要，注重新穎、獨(dú)特、有個(gè)性，即包裝技術(shù)要求在形狀、顏色、形狀等方面時(shí)尚。

The consumer social groups that yearn for differences are mainly young people under the age of 35. This kind of cultural consumption market group can think that the commodity and packaging style are very important and pay attention to novelty, uniqueness and individuality, that is, the packaging technology requires fashion in shape, color and shape.

而且對(duì)于商品的使用價(jià)值和價(jià)格問(wèn)題不是很在意，對(duì)于我們這一目標(biāo)群體的消費(fèi)群體不容忽視，打包盒系統(tǒng)設(shè)計(jì)應(yīng)突出“新穎“的特點(diǎn)，以滿足需要他們自己心理上的差異分析需求。

Moreover, they are not very concerned about the use value and price of commodities. For the consumer group of our target group, we should not ignore it. The design of packing box system should highlight the characteristics of "novelty" to meet the needs of their own psychological difference analysis.

從眾心理

group psychology

群體心理學(xué)的消費(fèi)者傾向于時(shí)尚或者名人崇拜者，年齡范圍廣泛。因?yàn)槊襟w強(qiáng)調(diào)時(shí)尚和名人這種心理行為，為此，包裝設(shè)計(jì)應(yīng)把握潮流，或直接提升消費(fèi)者的形象，如代言人，提高商品的可靠性。

Consumers of group psychology tend to be fashion or celebrity admirers with a wide range of ages. Because the media emphasizes the psychological behavior of fashion and celebrities, packaging design should grasp the trend, or directly improve the image of consumers, such as spokesmen, and improve the reliability of goods.

本公司主要經(jīng)營(yíng)：包裝盒、小吃盒、快餐盒、打包盒、紙盒、蛋糕盒等多種多樣規(guī)格類型的包裝盒，您可以關(guān)注我們網(wǎng)站http://www.heyajun.cn，聯(lián)系我們們參與定制。

The company mainly deals in: disposable lunch boxes, salad boxes, packaging boxes, snack boxes, fast food boxes, packaging boxes, cartons, cake boxes and other packaging boxes of various specifications. You can follow our website http://www.heyajun.cn Yes, contact us to participate in customization.