如今的人們?cè)谫?gòu)買(mǎi)東西的東西不僅僅是考慮這個(gè)是自己需求的嗎是自己想要的價(jià)格嗎，還會(huì)覺(jué)得這個(gè)東西的包裝合不合自己的心意，所以包裝盒在現(xiàn)在看來(lái)真的很重要。那么食品包裝盒的“美味”怎么給大眾展現(xiàn)出來(lái)呢？

　　Nowadays, when buying something, people not only consider whether it is what they need or the price they want, but also whether the packaging of the thing is what they want. Therefore, the packaging box is really important now. So how to show the "delicious" food packaging box to the public?

　　食品包裝盒的設(shè)計(jì)要傳達(dá)食品信息，如口味、品質(zhì)、內(nèi)涵等。準(zhǔn)確傳達(dá)口味信息是食品包裝設(shè)計(jì)的目的之一。面對(duì)產(chǎn)品包裝，顧客無(wú)法品嘗到它的味道，只能在購(gòu)買(mǎi)前通過(guò)包裝體驗(yàn)它的美味。

　　Food packaging box design to convey food information, such as taste, quality, connotation and so on. Accurately conveying taste information is one of the purposes of food packaging design. In the face of product packaging, customers cannot taste its taste, but can only experience its delicious taste through the packaging before purchase.

　　食品包裝的視覺(jué)元素主要包括顏色、材質(zhì)、圖形和形狀。“味覺(jué)”可以從這幾個(gè)方面來(lái)表達(dá)：顏色的味覺(jué)表現(xiàn)、材料的味覺(jué)表現(xiàn)、圖形的味覺(jué)表現(xiàn)、形狀的味覺(jué)表現(xiàn)等等。

　　The visual elements of food packaging mainly include color, material, graphics and shape. "Gustatory" can be expressed from the following aspects: the gustatory expression of color, material, figure, shape and so on.

　　具體來(lái)說(shuō)：

　　To be specific:

　　顏色的味覺(jué)表現(xiàn)：顏色對(duì)食物也很重要。顏色和香氣是指人們從視覺(jué)、嗅覺(jué)和味覺(jué)對(duì)食物的感知。由于色彩的獨(dú)特魅力，它是傳達(dá)味覺(jué)、刺激食欲的有效元素。例如，紅色給人一種甜味，主要用于包裝傳達(dá)甜味。

　　Gustatory expression of color: Color is also important to food. Color and aroma refer to people's perception of food from sight, smell and taste. Because of the unique charm of color, it is the effective element that conveys taste and stimulates appetite. For example, red gives a taste of sweetness and is mainly used in packaging to convey sweetness.

　　材料的品味表現(xiàn)：使用的材料應(yīng)以功能為主，但在某些方面，它們可以表達(dá)精神內(nèi)涵。材質(zhì)從視覺(jué)和觸覺(jué)的角度體現(xiàn)在材質(zhì)、質(zhì)感和質(zhì)感上。每種材料都有自己的特點(diǎn)，讓人感受到它的材料之美。并且材料被賦予了許多文化符號(hào)，可以表達(dá)品味的性格特征。

　　Material taste expression: The materials used should be primarily functional, but in some ways, they can express spiritual meaning. Material is embodied in material, texture and texture from a visual and tactile point of view. Each material has its own characteristics, let people feel its material beauty. And the material is endowed with many cultural symbols, which can express the personality characteristics of taste.

　　圖形味覺(jué)表現(xiàn)：在包裝圖形表現(xiàn)中，有的以產(chǎn)品本身或原材料為主體；有的以使用對(duì)象為主體；或以產(chǎn)地、符號(hào)甚至特色的遮光元素為主體；以文化元素為主體，通過(guò)隱喻和暗示的方式表達(dá)食物的味道和個(gè)性，從而喚起消費(fèi)者的品味和聯(lián)想。

　　Graphic taste representation: in packaging graphic representation, some take the product itself or raw materials as the main body; Some use the object as the main body; Or to place of origin, symbols and even characteristics of shading elements as the main body; Cultural elements as the main body, through metaphors and hints to express the taste and personality of food, so as to arouse consumers' taste and association.

　　形狀的味覺(jué)表現(xiàn)：食品包裝盒的形狀設(shè)計(jì)將包裝塑造成抽象的形式來(lái)表達(dá)信息。在設(shè)計(jì)過(guò)程中，在降低成本、節(jié)約資源的前提下，設(shè)計(jì)要盡量簡(jiǎn)單而不簡(jiǎn)單。改變或改造包裝結(jié)構(gòu)，使其具有個(gè)性和區(qū)別。

　　Gustatory representation of shape: The shape design of food packaging shapes the packaging into an abstract form to express information. In the design process, on the premise of reducing costs and saving resources, the design should be as simple as possible but not simple. Change or transform packaging structure, make it have individuality and distinction.

　　食品包裝盒的“美味”怎么給大眾展現(xiàn)出來(lái)？今天我們從色彩的味覺(jué)表、材料的味覺(jué)表現(xiàn)、圖形的味覺(jué)表現(xiàn)、造型的味覺(jué)表現(xiàn)四個(gè)方面學(xué)習(xí)了食品包裝如何讓表現(xiàn)其美味。更多內(nèi)容的咨詢就來(lái)我們網(wǎng)站www.heyajun.cn吧！

　　How to show the "delicacy" of food packaging to the public? Today, we have learned how to express the delicacy of food packaging from four aspects: the taste table of color, the taste expression of materials, the taste expression of graphics and the taste expression of shapes. For more information, please visit our website www.heyajun.cn!